<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Erik Cocks Site]]></title><description><![CDATA[Erik Cocks Site]]></description><link>https://www.erikcocks.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 09 Apr 2026 20:53:51 GMT</lastBuildDate><atom:link href="https://www.erikcocks.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Stop Chasing New Leads: Why Maximizing Lifetime Value Is Your Best Future Asset]]></title><description><![CDATA[Your Next Stage of Growth Is Already in Your Customer List Most B2B and SaaS companies in 2026 are making the same costly mistake: pouring resources into acquisition while their existing customers quietly slip away. The data tells a stark story. According to Bain &#38; Company, increasing customer retention by just 5% can boost profits by 25–95%. Customer retention is a company's ability to turn customers into repeat buyers and prevent them from switching to a competitor. Meanwhile, CAC payback...]]></description><link>https://www.erikcocks.com/post/stop-chasing-new-leads-why-maximizing-lifetime-value-is-your-best-future-asset</link><guid isPermaLink="false">69ce688bf0582515b4413ac4</guid><pubDate>Thu, 26 Mar 2026 21:44:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1b9449_8449b714e6534a91b9d7af93488ddbe1~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Erik Cocks</dc:creator></item><item><title><![CDATA[The Hit by a Bus Protocol - Building a Business That Survives Your Absence for Business Continuity]]></title><description><![CDATA[Why Your Business Must Survive You It’s March 2024, and Sarah, founder of a 12-person marketing agency, gets into a car accident on her way to the office. She’s alive but hospitalized for six weeks. Within 48 hours, her team realizes they can’t access the company bank account. Payroll is in five days. The password to their project management system? Only Sarah knows it. Their biggest client needs a contract signed by Friday, but no one has signing authority. This scenario plays out across...]]></description><link>https://www.erikcocks.com/post/the-hit-by-a-bus-protocol-building-a-business-that-survives-your-absence-for-business-continuity</link><guid isPermaLink="false">69ce688bf0582515b4413abe</guid><pubDate>Thu, 19 Mar 2026 21:23:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1b9449_765f84a7cca546488747b96b9ad52b56~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Erik Cocks</dc:creator></item><item><title><![CDATA[Letting Go to Grow: Overcoming the “Do It All” Trap to Scale Your Revenue]]></title><description><![CDATA[Last Tuesday at 11:47 PM, a founder I know was still awake, manually formatting a proposal in Google Docs for a $15,000 deal. By the time she sent it the next morning, the prospect had already signed with a competitor who responded in under two hours. This founder runs a $650,000 ARR business. She’s talented, driven, and working herself into a ceiling she built with her own hands. This is the “do it all” trap in action: 14-hour days, inbox triage at midnight, being the bottleneck for pricing,...]]></description><link>https://www.erikcocks.com/post/letting-go-to-grow-overcoming-the-do-it-all-trap-to-scale-your-revenue</link><guid isPermaLink="false">69ce688bf0582515b4413ac1</guid><pubDate>Thu, 12 Mar 2026 14:02:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1b9449_be24a6bd37cf498dbc8216048292d608~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Erik Cocks</dc:creator></item><item><title><![CDATA[Retained Earnings: The “Lazy Cash” Trap - Why Reinvesting Every Dime Back Into Your Business is Killing Your Net Worth]]></title><description><![CDATA[The Founder’s Illusion You grind 60 hours a week. Revenue is up. Your business looks great on paper. But when you check your personal bank account, it doesn’t match the blood, sweat, and tears you’ve poured into building this company. Something is fundamentally broken. Here’s the uncomfortable truth many business owners never hear: the “reinvestment myth” is destroying your wealth. You’ve been taught that the best investment is always  your own business. So you leave excess cash sitting in...]]></description><link>https://www.erikcocks.com/post/retained-earnings-the-lazy-cash-trap-why-reinvesting-every-dime-back-into-your-business-is-kill</link><guid isPermaLink="false">69ce688bf0582515b4413ac0</guid><pubDate>Thu, 05 Mar 2026 15:00:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1b9449_36b9c37a7a3a49b7854d6d9e99f358de~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Erik Cocks</dc:creator></item><item><title><![CDATA[Good Business Debt Versus Bad Business Debt]]></title><description><![CDATA[Most people assume all debt is dangerous. But for small business owners, that mindset can actually hold you back from growth opportunities that could transform your company. The truth is more nuanced: some borrowed money fuels expansion and profitability, while other debt quietly drains your resources until there’s nothing left. Understanding the difference between good business debt versus bad business debt isn’t just an academic exercise. It’s a fundamental skill that separates businesses...]]></description><link>https://www.erikcocks.com/post/good-business-debt-versus-bad-business-debt</link><guid isPermaLink="false">69ce688bf0582515b4413ac2</guid><pubDate>Thu, 26 Feb 2026 19:02:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1b9449_6ab7e92d8bfa4c9b92672dd3fc3be744~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Erik Cocks</dc:creator></item></channel></rss>